HW 14: Interview with Nick Denton

After reading “Take an Obsession, Then Feed It!” (Kline & Burstein 150-156) I felt that Nick Denton puts a lot of hope into these blogs. Actually, Fortune magazine said the reporter created “the first “empire of the fledgling weblog industry’ – an empire that includes such hot name-brand blogs.” Denton actually mentions that the formula to having such a big blog is “actually quite simple: Take an obsession-say, a gadget obsession- and feed it.” In other words, he has writers put things on the blogs that are going to get a lot of feedback, but not too much, this way, readers come back for more. Denton also points out that in the near future people won’t be looking at the front page of the New York Times or Fortune as much as they do now because weblogs will allow people to “their own newspaper.” Although this doesn’t sound like a good idea, it’s much faster through a computer to get the news updates or look something up, rather then reading the newspaper.